EasyKnock Partners with New American Funding to Improve Housing Stability for American Homeowners

By Meela Imperato

EasyKnock and New American Funding offer innovative solutions to underserved communities, helping customers to stay in the neighborhoods and school systems they love and have built their lives in

Today, EasyKnock, the first technology-enabled residential sale-leaseback platform, and New American Funding, one of the nation’s largest, independent and Latina-owned mortgage companies, announced their partnership that will offer programs that provide flexibility to American homeowners.

New American Funding and EasyKnock are committed to helping customers access the home equity that they have earned and worked hard for, allowing these homeowners to pay off debts, provide for their families and unlock their financial freedom all while staying in the homes that they know and love.

As a leading lender to minorities in the U.S., New American Funding has made its mark as a business that is committed to supporting people of all backgrounds to achieve the dream of homeownership. The company focuses on helping those in underserved communities buy a home and secure their financial future through unique programs and initiatives. These efforts have led the company to be a leader in lending to Hispanic and Black borrowers.

“We’ve built our business on helping people from all walks of life, and this partnership will allow us to take those efforts to the next level,” said Rick Arvielo, CEO and co-founder of New American Funding. “Through this partnership, we will expand our reach of people that we can help to remain in their homes and access equity for their financial planning. Working alongside EasyKnock, we hope to set our customers up for the future and establish a foundation for their success so they can work towards their goals.”

EasyKnock’s residential sale-leaseback programs provide an alternative means of realizing a benefit of homeownership — accessing the accumulated wealth in the home — often denied to homeowners who can’t or don’t want to take on additional debt. By selling their homes to EasyKnock and staying on as renters, customers convert their equity to cash, remain in their communities, and have the flexibility and control to repurchase the homes on their own timelines.

“Around a quarter of American homeowners cannot access their own equity in their homes because of strict lending restrictions, and we have teamed up with New American Funding to service these communities,” said Jarred Kessler, CEO and founder of EasyKnock. “Together, our mission is to improve housing stability for our mutual customers, providing them liquidity, flexibility and control in their finances. We’re excited about our alignment in purpose and value, and look forward to seeing what we can do for American families through our conjoined efforts.”

You can read the full announcement here, and learn more about partnering with EasyKnock here.

Real Estate
Written by Meela Imperato
Senior Director of Brand and Content, Real Estate & Finance Journalist

This article is published for educational and informational purposes only. This article is not offered as advice and should not be relied on as such. This content is based on research and/or other relevant articles and contains trusted sources, but does not express the concerns of EasyKnock. Our goal at EasyKnock is to provide readers with up-to-date and objective resources on real estate and mortgage-related topics. Our content is written by experienced contributors in the finance and real-estate space and all articles undergo an in-depth review process. EasyKnock is not a debt collector, a collection agency, nor a credit counseling service company.