Finance
February 2, 2024
Together, EasyKnock and Ribbon Home will usher in a new chapter for the real estate industry, creating a one-stop shop for financial solutions that serve homeowners, buyers, and sellers across the country.
Today, EasyKnock announced its acquisition of Ribbon, a pioneer of powerbuying and cash offer solutions. The transaction is a major milestone for the real estate industry, bringing together homebuying, homeselling, and agent solutions into one unified and simplified experience.
“We are thrilled to bring Ribbon and EasyKnock’s cutting edge financial products together under one roof to provide more options and a competitive advantage to consumers and industry partners nation-wide,” said Jarred Kessler, CEO and co-founder of EasyKnock. “This marks the beginning of a new wave of innovation in the real estate sector, the advent of PropTech 3.0. By combining these product suites and offering solutions for every stop along the homeownership journey, we are better positioned to responsibly empower more families with the financial flexibility and control they need to achieve their goals.”
In bringing the teams together, EasyKnock is accelerating the development of its marketplace planned to launch later this year; a new, more fulsome suite of products and services that will offer consumers alternative ways to buy and sell, finance new homes, and utilize their equity in one place. Recognizing that a new way is needed, the marketplace will benefit everyday Americans with convenience, cost savings, and the competitive edge afforded by the combination of multiple services, positively impacting not only existing and prospective homeowners, but the industry altogether.
“Making homeownership achievable has been Ribbon’s mission and guiding light since its inception. EasyKnock and Ribbon share a vision of enhancing consumer choice in the industry, facilitating its success and enabling a more simplified buying and selling experience.” said Shaival Shah, CEO and co-founder of Ribbon. “We are thrilled to come together with EasyKnock and their pioneering sale-leaseback offering to provide solutions to more and more people. Combined with Ribbon’s award-winning homebuying solutions and network of 90,000 agents and lenders, we are motivated to empower consumers across the country.”
Both EasyKnock and Ribbon have forged strong partnerships in residential real estate by using best-in–class technology that connects consumers with loan officers, real estate agents, and other participants in the homebuying and home selling experience. Following the acquisition, the EasyKnock and Ribbon teams will work with strategic partners to bring their expanded product suite to key markets with an eye towards national expansion.
Goodwin Proctor, a global law firm, acted as legal advisor and Temple View Capital, a Bethesda, Maryland-based business purpose lender, provided financing on the transaction. Terms were not disclosed.
